elo labs
Quietly building businesses with uncommon intelligence.
At elo labs, we create, operate, and support distinctive companies designed to solve real problems in ways conventional thinking often misses.
Some businesses compete on price.
Some compete on scale.
The best ones change the game entirely.
Built on a different kind of score
In chess, a Master level Elo rating reflects more than raw talent. It signals pattern recognition, strategic depth, and the ability to see winning moves before they become obvious.
We think great businesses work the same way.
A company with a “high Elo” does not just keep up with the market. It sees angles others miss. It delights customers in unexpected ways. It creates advantages that look simple in hindsight but were invisible to ordinary thinking.
That is the kind of business elo labs exists to build.
What we do
elo labs is a parent company and venture studio focused on developing smart, durable businesses across categories.
We launch, support, and refine companies that are built to:
- Solve clear customer problems
- Create delight through originality and precision
- Stand apart from crowded, commoditized markets
- Grow into valuable long-term assets
Some of our businesses are designed to be held and grown.
Others may eventually be expanded, partnered, or sold.
Our approach
We believe strong businesses are rarely created by following the obvious path.
They emerge from clear thinking, sharp positioning, disciplined execution, and a willingness to rethink what customers actually value.
That means:
Finding opportunities others overlook
Building with practicality, not noise
Valuing substance over attention
Creating experiences that feel smarter, easier, and more memorable
Our companies
Different problems. Different markets. A common way of thinking.
elo labs builds businesses across categories. What connects them isn’t an industry or a business model. It’s an approach: find a meaningful problem, question the conventional solution, and build something noticeably better.
The 99
Leave the 99. Go after the 1.
A simple attendance and follow-up platform that helps small-group leaders see who’s drifting and reach out before they’re gone.
Visit the-99.coPencil Pass
You finished the manuscript. Now find out what you have.
Pencil Pass gives authors a deep, evidence-based read of a finished manuscript — helping them understand the work, the reader, and the path forward.
Visit pencilpass.coA quiet parent behind purposeful companies
You may discover elo labs because one of our companies caught your attention.
That is by design.
We are less interested in promoting the parent brand than in building businesses worth noticing.
But for those who want to know what connects them, this is the common thread:
strategic originality, customer delight, and businesses designed to outperform through better thinking.
Get in touch
For partnership inquiries, business questions, or general contact:
Boulder, Colorado